Music Analysis - Goodwin's Theory

Media 1^st Video Analysis using Goodwin’s Theory

Links between Lyrics and Visuals;

In the video You Are Not a Robot by Hoodie Allen the lyrics fit the visuals in the music video

For example when the artist is coming close to being captured he admits what is the point, he feels like he is a robot already and waiting for someone to prove him wrong, but no one comes. “Say slow up,
Sometimes I'm just feelin' like a robot
Sittin round, hopin that you'll show up
But you know what, you know what” as you can see from the artists facial expression he has given up and is not bothered anymore this inks both visuals and lyrics together, by saying “But you know what, you know what”.

Another example of the lyrics fitting the visuals in the music video is when the artist using these lyrics “I'm a firm believer that the hard work pays off” because the artists knows that he has go this far with hard work why should he stop now! This is shown be his facial expression and his body movement in the image to the right.

Links between Music and Visuals;

In the Music video You Are Not a Robot by Hoodie Allen the Music fits the Visuals in the music video.

For example: From the image on the left when can see the artist, running from a group of robots that are trying to turn him into one of them, but he is resisting by being himself and not like others, he is his own identity this is shown by the music and visuals by the constant effort to continue running i.e. being himself.

Another example of this is when the artists is turned into a robot but finally understanding that labels are nothing compared to the person within, and it doesn’t matter if people judge you are who you make yourself out to be. This is seen from how the artists is holding the robot mask… showing that labels are just masks until the person behind the mask is shown.

 Genre characteristics:

The genre characteristics expected from this artist and his music are visibly unusual to the type of music being sung. The artist is classed as a rapper but has a different type of rap it’s not the regular everyday, what I call hardcore rap where the genre is shown by the artists i.e. hoods, sex references and pimped out cars singing about their money and cars etc. instead in this artists in this particular video talks about how he became who he is and how others where doubting him, not letting him be himself, he had to be like other people.

To me the artist is more about who he is, his life, how he got to where he is in life and the fact he wants to be himself not anyone else. His lyrics strangely fit his characteristics and the genre of the music but in an up-beat and fun way. Honestly I don’t think this is the normal everyday rap, if I had to class the artist, I would class him as Smart/Rap because the lyrics mean something to the artist, and it’s a new twist on rap altogether. 

Notions of Looking:

Plays on the ideas of gaze and the way people in music videos are shown to the audience according to Goodwin’s theory Women=objects and Men=controlling, violent and cheats.

In this music video the artists is shown as rebellious, righteous, and true because the way he is holding onto who he is as a person whilst running from the robots (no personality) means he is righteous and true to himself, but he is also being rebellious by resisting and not doing as he should be, being rebellious links with teenagers and young adults.